We're here to challenge the large franchise chains of Video Ezy and Blockbuster. We think they're stuck in the eighties and are ignoring the biggest influence on consumer behaviour ever - the Internet!
These days, we do our legwork online. We bank, buy, pay bills, we search and research online. We're hooked into the Web, so why can't we browse our local video store online?
Well, with APPLEBOX you can! We give you our entire store library online, with what's available shown right here, right now. We let you browse by genre, search by name, and we provide you with tips on the greatest movies of all time. We let you rent the movie then and there! And when you're ready, just come down to the store and pick it up.
Look Ma - no shelves! We've pulled all the racks out and created an amazing space that lets you get in and out as quickly (or slowly) as you like. You can browse in-store or browse and rent from home or work, and pick up when you can!
So don't believe it when someone tells you the local video store is dying. Far from it! It's Darwinian survival of the fittest and APPLEBOX has evolved the local store to tackle the future.
APPLEBOX gives us everything we've ever wanted in our local video store. We hope it works for you!
APPLEBOX is an Australian innovation. Bootstrapped out of Melbourne, Victoria, the first store in Fairfield has opened within biking distance from it's founders! (hmmm .. funny that). These two are ready to show the world it's time the DVD store evolved:
Simon founded and developed Applebox. After kicking around in corporate IT for many years, he thought he'd loose the tie and give this startup thing a go ... his 9 year old son also wants free DVDs for life!
Who to call on for some help other than little sis? Sarah comes from a theatre, film and events background. She brings management strength and works to make sure the business actually operates! Stores need to be designed, fitted out, staff organised, stock purchased, new locations scouted for.
An apple box is actually a device/prop used in the film industry to raise something when filming. That's a piccy of some on the right. So put simply, an apple box is what Tom Cruise stands on when he kisses his leading lady.
We've borrowed the term because it highlights our connection to the industry we represent - film. Without the filming, without the movies, we'd have nothing to bring you.
So now you know where the name APPLEBOX comes from! And whilst we dearly love the products from Apple Inc., of the Mac and iPod fame, we have no connection with them at all.