A few weeks ago we made page 13 of the local Leader here in Northcote. That far in, I was amazed at how many people read it! Goes to show mainstream media still has it’s readership.
What look do you call that Sare?
City Of Darebin is our local council and they’re running a ‘Love Living Local’ campaign to get residents enthusiastic about their local neighbourhood. Local business, local activities, walking, cycling, public transport .. it keeps us clean and green, fit and healthy. YEAH!
Local is big. We live in a global interconnected world where I can skype a mate in Ireland for nothing, scour the web for any and all detail I want on flatworm mating habits, satisfy my hankering for icelandic folk music and read The Age online when I’ve got a ‘mo. But, I still gotta get the milk, enjoy a weekend cooked breakfast, indulge the local barista. And lo and behold, stretching the legs, moving around and doing these things is good for me!
Local will never die and local activity will never die. Good local businesses will never die. Corollary: APPLEBOX will always have a place. Bring on downloads. Let Quickflix become a mega success. We’ll be part of the mix because local will always be strong.
And so it was über nice to get profiled in the Love Living Local mag that the council distributed to a couple thousand local residents. You can read the full mag here, and here’s our little bit:
Many thanks to Kim Heras of Technation. He’s written a great piece about us. There’s a spot on competitor round up and Kim has really cottoned on well to what we’re doing. Technation is covering startup action here in Australia, which is great because there’s lots of juice once you look around!
Anyone notice our bold advertising campaign we’ve been running about once a month in the Northcote Leader? Well here’s the easiest Where’s Wally you’ll ever get. It’s somewhere on the front page 
As I mentioned in my last post, Vishal Sharma is running a startups carnival that I was unfortunately late to register for. However Vishal has kindly profiled APPLEBOX as a surprise late entrant, even though we aren’t eligible for judging. You can read our profile here. It will give you some background on our wee little startup and is worth a read. Thanks Vishal!
Woot! Heres the article: Watching This Space.
Way to go Adam, thanks for the write up! My doors opened not quite 3 weeks ago - so it’s fantastic to be given this visibility. For anyone wanting a better view of the space, check out these hi-res photos:
David Johns the neighbourhood gallery owner - snapped these for me. I’ve been meaning to incorporate these into the website, but yikes, trying to find development time at the moment is well nigh impossible. Working 7 days a week in my store is soaking up quite a bit of time - but I’m loving it
Hey - made the front page of Builder AU!! You can check out the article here. The lead in:
Simon Gilligan’s attempt to breathe new life into the neighbourhood video rental store, called applebox has become an unlikely showcase for Web 2.0 technologies.
The article was written by Brad Howarth. Many thanks! Brad gives incredible coverage of the Australian IT sector - from IT initiatives to go green, the state of play with VC and emergent companies through to architecture and development strategies that small companies (like me) put into practice. Its one helluva spread that pretty much guarantees a seat on any discussion panel you can think of! It’s great that Brad has an ear to the ground and is willing to speak to the small players .. one day we’ll be big gov - honest!
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