Just reading Andrew Cooper is extending dStore offline with a retail 2.0 move. From Smart Company:

Cooper is scouting stores that are around 800 square metres; the front half of the store will contain merchandise while the back half will be a small warehouse. Customers will be able to order in-store web kiosks and either pick up their goods on the spot (if in range) or have them delivered the next day.

Feels like a contradiction doesn’t it .. going offline to extend reach? As an online business, if you can’t extend globally - with conventional wisdom being this is the one true path - where do you go otherwise? Where are those customers that you’re not connecting with today? Ans: they’re in every suburb of every city of our wee little country. Local retail gets you in front of people you just can’t reach with a purely online play. Scoop up 5% of 200 million Americans .. And your online business will fly .. but 5% of 20 million Australians is a completely different set of numbers.

Way to go dStore .. way to go Andrew Cooper. Let’s see local retail taken to the next level.

Posted September 28th, 2009 under APPLEBOX Goings On.
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