Civic Video have updated their website, and with it comes new functionality. It’s called ‘My List’. Their explanation:

Yay! Gotta love the rapid evolution of these big chains. Lets see, they want me to log in, compile a list of movies from their online catalogue, print it out (or email it to who?), carry the list with me and then go to my store. And when I see the local now has Barbarella (but it’s out) I go back home, log on, search and find Barbarella isn’t in their system so I can’t add it to my list to remind me for when I rinse, repeat and start again.

Now *if* they could print the list out for me when I went in, or had a terminal in-store so I could check my list .. now we’re cookin! Next step, junk the shelves, get their inventory online and make the whole process seamless.

Posted June 5th, 2009 under Business and Strategy.
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