Ok that doesn’t really make sense .. but we made posi 51 in the Anthill Smart 100! Almost in the top 50 .. we’ll keep an eye out to see who we can knee-cap for next year. It was a fun night at Life Labs in Digital Harbour. The event was last Thursday and I’m a bit late blogging about it .. I had hoped to give you a run down on who made the top 10, but I lost my pre-release Anthill mag somewhere in between that glass of red and more beer.

Needless to say .. we’re all stoked here at team APPLEBOX. Well done Sare, Mara and Andrew! We were in esteemed company .. the top spot went to a team that has pioneered early detection of breast cancer through hair analysis (ok ok .. maybe we should have been #2 then).

I had to check another of the top 10, Cone-head, ’cause I couldn’t believe Dan Aykroyd was in the house .. nope .. Cone-head is a new-style shock-absorbent liner for bike helmets. Clearly the health and safety angle was a winner so I think our new APPLEBOX angle is reduction of VE shock. Yes, Video Ezy shock. A coma-like induced state that some experience when visiting their local Video Ezy. Disorientation from endless wandering, flouro-induced memory loss, hearing tinnitus from blaring DVD-loops and a general bad-interior-design-101 induced psychosis. Very horrible and I’m pleased to announce we at APPLEBOX have discovered a cure.

Well done Anthill for putting on the show & congrats also to Colmar Brunton who did the analysis and came up with the rankings. If I had a wee little crit for the night it would be that we weren’t given any info on what the smarts of the top 10 were. As the winners shook hands a two liner on what they did would have been welcome .. we had to hit the mag later and speak to others to work out exactly what they did.

When we get hold of the next edition of Anthill we’ll bring it into the shop for all to see!

Posted April 16th, 2009 under APPLEBOX Goings On, Press.
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