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	<title>Comments on: We Got Noticed</title>
	<atom:link href="http://applebox.com.au/blog/2008/11/we-got-noticed/feed/" rel="self" type="application/rss+xml" />
	<link>http://applebox.com.au/blog/2008/11/we-got-noticed/</link>
	<description>A new breed of bricks and clicks that brings your local Video store online.</description>
	<pubDate>Fri, 18 May 2012 15:55:06 +0000</pubDate>
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		<title>By: Simon</title>
		<link>http://applebox.com.au/blog/2008/11/we-got-noticed/#comment-2674</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Tue, 09 Dec 2008 22:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://applebox.com.au/blog/?p=612#comment-2674</guid>
		<description>That's a great mantra isn't it .. hadn't read it for a while. Inspiring!</description>
		<content:encoded><![CDATA[<p>That&#8217;s a great mantra isn&#8217;t it .. hadn&#8217;t read it for a while. Inspiring!</p>
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		<title>By: sarah</title>
		<link>http://applebox.com.au/blog/2008/11/we-got-noticed/#comment-2672</link>
		<dc:creator>sarah</dc:creator>
		<pubDate>Tue, 09 Dec 2008 12:47:31 +0000</pubDate>
		<guid isPermaLink="false">http://applebox.com.au/blog/?p=612#comment-2672</guid>
		<description>Seth?!!! We have a quote at APPLEBOX taped on the wall next to the till, taped to our fridges at home and it goes something like this 

"I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from my stated goal and plan—until I change it. And I know that plans were made to be changed. I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals.

I pledge to know more about my field than anyone else. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts.

I realize that treating people well on the way up will make it nicer for me on the way back down. I will be scrupulously honest and overt in my dealings, and won’t use my position as a fearless bootstrapper to gain unfair advantage. My reputation will follow me wherever I go, and I will invest in it daily and protect it fiercely.

I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can"

We live and die by this!</description>
		<content:encoded><![CDATA[<p>Seth?!!! We have a quote at APPLEBOX taped on the wall next to the till, taped to our fridges at home and it goes something like this </p>
<p>&#8220;I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from my stated goal and plan—until I change it. And I know that plans were made to be changed. I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals.</p>
<p>I pledge to know more about my field than anyone else. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts.</p>
<p>I realize that treating people well on the way up will make it nicer for me on the way back down. I will be scrupulously honest and overt in my dealings, and won’t use my position as a fearless bootstrapper to gain unfair advantage. My reputation will follow me wherever I go, and I will invest in it daily and protect it fiercely.</p>
<p>I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can&#8221;</p>
<p>We live and die by this!</p>
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	<item>
		<title>By: Simon</title>
		<link>http://applebox.com.au/blog/2008/11/we-got-noticed/#comment-2645</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:32:25 +0000</pubDate>
		<guid isPermaLink="false">http://applebox.com.au/blog/?p=612#comment-2645</guid>
		<description>Grabbed it up on High Street from the Book Grocer (http://www.bookgrocer.com/). $10 - bargain! Been reading Seth's blog for a couple of years now .. so nice to actually get one of his books :-)</description>
		<content:encoded><![CDATA[<p>Grabbed it up on High Street from the Book Grocer (http://www.bookgrocer.com/). $10 - bargain! Been reading Seth&#8217;s blog for a couple of years now .. so nice to actually get one of his books <img src='http://applebox.com.au/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Chris</title>
		<link>http://applebox.com.au/blog/2008/11/we-got-noticed/#comment-2644</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 04 Dec 2008 23:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://applebox.com.au/blog/?p=612#comment-2644</guid>
		<description>Wow, you're reading Seth Godin's book? How did you find that? Its a great book!</description>
		<content:encoded><![CDATA[<p>Wow, you&#8217;re reading Seth Godin&#8217;s book? How did you find that? Its a great book!</p>
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		<title>By: Simon</title>
		<link>http://applebox.com.au/blog/2008/11/we-got-noticed/#comment-2637</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Thu, 27 Nov 2008 13:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://applebox.com.au/blog/?p=612#comment-2637</guid>
		<description>Yep .. market .. market .. market. Just reading Seth Godin's 'All Marketers Are Liars' (http://sethgodin.typepad.com/all_marketers_are_liars/) .. great stuff. And yeah, I don't want to even think about 58,000 movies. Getting poster art for all those is what my nightmares are made of!</description>
		<content:encoded><![CDATA[<p>Yep .. market .. market .. market. Just reading Seth Godin&#8217;s &#8216;All Marketers Are Liars&#8217; (http://sethgodin.typepad.com/all_marketers_are_liars/) .. great stuff. And yeah, I don&#8217;t want to even think about 58,000 movies. Getting poster art for all those is what my nightmares are made of!</p>
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		<title>By: Chris</title>
		<link>http://applebox.com.au/blog/2008/11/we-got-noticed/#comment-2636</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 27 Nov 2008 03:39:33 +0000</pubDate>
		<guid isPermaLink="false">http://applebox.com.au/blog/?p=612#comment-2636</guid>
		<description>Great article!
PR is the life blood of any business promoting a product and service (which is, well, every business).

Great work guys!

Um..... just a question.... Are there even 58,000 movies in existence???</description>
		<content:encoded><![CDATA[<p>Great article!<br />
PR is the life blood of any business promoting a product and service (which is, well, every business).</p>
<p>Great work guys!</p>
<p>Um&#8230;.. just a question&#8230;. Are there even 58,000 movies in existence???</p>
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