We Got Noticed
Back in July, a publication called DVD Industry noticed us, got in touch and we did an interview. You can read it here. This was the first time someone from within the DVD rental industry had spoken to us .. which is great. Doing something like APPLEBOX is very much a challenge to the old guard. We’re young upstarts, who’ve never run a video store before and yet we’re telling everyone they’ve got it wrong! They’re out of touch and they’ve got to change. Understandably, nobody wants to listen. Whilst there might be a sense of coming change in the DVD industry, the traditional video store is still the undisputed heavy weight, and the industry leaders .. Blockbuster and Video Ezy .. are sitting back pretty much doing nothing. Ok, they are messing around the edges with a vague and ill-defined kiosk and VOD strategy .. but we say they’re experimenting in all the wrong places.
The article is pretty good .. except our inventory has suddenly grown. We don’t quite have 58,000 DVDs, it’s around the 6,700 mark at the moment .. but we’ll get there!
November 27th, 2008 at 2:39 pm
Great article!
PR is the life blood of any business promoting a product and service (which is, well, every business).
Great work guys!
Um….. just a question…. Are there even 58,000 movies in existence???
November 28th, 2008 at 12:54 am
Yep .. market .. market .. market. Just reading Seth Godin’s ‘All Marketers Are Liars’ (http://sethgodin.typepad.com/all_marketers_are_liars/) .. great stuff. And yeah, I don’t want to even think about 58,000 movies. Getting poster art for all those is what my nightmares are made of!
December 5th, 2008 at 10:16 am
Wow, you’re reading Seth Godin’s book? How did you find that? Its a great book!
December 5th, 2008 at 10:32 am
Grabbed it up on High Street from the Book Grocer (http://www.bookgrocer.com/). $10 - bargain! Been reading Seth’s blog for a couple of years now .. so nice to actually get one of his books
December 9th, 2008 at 11:47 pm
Seth?!!! We have a quote at APPLEBOX taped on the wall next to the till, taped to our fridges at home and it goes something like this
“I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from my stated goal and plan—until I change it. And I know that plans were made to be changed. I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals.
I pledge to know more about my field than anyone else. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts.
I realize that treating people well on the way up will make it nicer for me on the way back down. I will be scrupulously honest and overt in my dealings, and won’t use my position as a fearless bootstrapper to gain unfair advantage. My reputation will follow me wherever I go, and I will invest in it daily and protect it fiercely.
I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can”
We live and die by this!
December 10th, 2008 at 9:48 am
That’s a great mantra isn’t it .. hadn’t read it for a while. Inspiring!