We’ve started playing around with online streaming. Check it out - fire up the storefront (applebox.com.au and click Browse DVDs) and on the right hand side you’ll see a group called ‘Some Collections’. Just below our 007 collection (which is doing quite well, thanks to Daniel Craig and the Quantum Of Solace), you’ll see ‘Online Shorts’.

Click the link and it’ll take you to a small selection of stuff from youtube, vimeo and others. Not sure what we’re going to do with this .. other than to show it’s possible. Getting our own movie content into APPLEBOX is time consuming enough .. adding online shorts is just going to add to the load. I think the future of the shorts is to let people add to their own collections .. once we kick off with the personalisation features we’ve got planned (one day!).

Posted November 21st, 2008 under Business and Strategy.
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