DEVELOPMENT

Archive for November, 2008

We Got Noticed

Thursday, November 27th, 2008

Back in July, a publication called DVD Industry noticed us, got in touch and we did an interview. You can read it here. This was the first time someone from within the DVD rental industry had spoken to us .. which is great. Doing something like APPLEBOX is very much a challenge to the old guard. We’re young upstarts, who’ve never run a video store before and yet we’re telling everyone they’ve got it wrong! They’re out of touch and they’ve got to change. Understandably, nobody wants to listen. Whilst there might be a sense of coming change in the DVD industry, the traditional video store is still the undisputed heavy weight, and the industry leaders .. Blockbuster and Video Ezy .. are sitting back pretty much doing nothing. Ok, they are messing around the edges with a vague and ill-defined kiosk and VOD strategy .. but we say they’re experimenting in all the wrong places.

The article is pretty good .. except our inventory has suddenly grown. We don’t quite have 58,000 DVDs, it’s around the 6,700 mark at the moment .. but we’ll get there!

EzyDownload not so easy after all

Tuesday, November 25th, 2008

Australian IT has just reported that EzyDVD’s download service - EzyDownload has been put on hold until some time in 2009. They couldn’t raise the money to get it up and running. I guess the economic climate is one reason, but .. ahh .. EzyDVD aren’t exactly showing their skills in tech deployments. Their website still looks a generation or two behind the times and they’re out asking for money to plow into a tech-heavy failed venture? Now, Jim Zavos might have got some infrastructure at fire-sale prices, but unless they can bolt a lot of it together themselves, consultants fees to do the job for them is going to blow the budget. Let alone movie licencing and the cold hard reality that people really don’t want to watch movies on their computer.

It’s going to take deep pockets to keep a VOD venture afloat here in Australia. Telstra has them and so has Apple, but that’s the company you’re going to have to keep. There’s still activity happening in the US with Blockbuster having just released their set top box, but that’s the States and I peg us about 3 years behind in adoption of those sorts of models. Interesting times!

A Quantum of What?

Monday, November 24th, 2008

Went and saw Quantum of Solace last night at the Westgarth. It was full to the rafters (courtesy an Ivanhoe Grammer book-out) which left us 3 rows from the front … great to see the Westgarth doing that sort of business, but that close ain’t quite my cup of tea. This meant we got the full force of the crazy-arse hyper-editing performed on the movie. Tight shots, blurred movement, jump cuts, chopped, sliced … this thing was all over the place. Editing aside, it still wasn’t a patch on Casino Royale in my opinion.

Having gone through all the Bond films over time (and we’ve now got them all in APPLEBOX, apart from Never Say Never Again and On Her Majesty’s Secret Service), it’s by no means the worst of the bunch (Pierce Brosnan? yuck), and Daniel Craig is filling out Bond’s shoes admirably. But, Marc Forster directed and with a lineage of Monster’s Ball, Stranger Than Fiction and The Kite Runner I think I hoped for more (having said that, those aren’t action flicks and perhaps he left it too much to the guys in the editing suite). As for the title, I’ve just read that ‘Quantum’ is the name of the bad guys introduced in Casino Royale. Not sure how that works in with ‘Solace’ .. perhaps a play on words as when Bond discovers Vespa was a goodie after all he finally finds a bit of peace? A bit obscure me thinks.

Playing Around With Online Streaming

Friday, November 21st, 2008

We’ve started playing around with online streaming. Check it out - fire up the storefront (applebox.com.au and click Browse DVDs) and on the right hand side you’ll see a group called ‘Some Collections’. Just below our 007 collection (which is doing quite well, thanks to Daniel Craig and the Quantum Of Solace), you’ll see ‘Online Shorts’.

Click the link and it’ll take you to a small selection of stuff from youtube, vimeo and others. Not sure what we’re going to do with this .. other than to show it’s possible. Getting our own movie content into APPLEBOX is time consuming enough .. adding online shorts is just going to add to the load. I think the future of the shorts is to let people add to their own collections .. once we kick off with the personalisation features we’ve got planned (one day!).

Movie Review: MISTER LONELY (2007)

Wednesday, November 5th, 2008

An original and intriguing new addition to filmmaker Harmony Korine’s body of work, Mister Lonely stars Diego Luna as the confused and sensitive protagonist. A reticent young Mexican Michael Jackson impersonator living in Paris, he finds a kindred spirit when he meets a Marilyn Monroe (Samantha Morton).

Marilyn lives in an isolated commune in the highlands with a small group of fellow celebrity impersonators, as well as her husband and daughter, who are living as Charlie Chaplin and Shirley Temple.

Running parallel to Michael’s story, a group of nuns led by Father Umbrillo (Werner Herzog) test their purity and faith in god through extreme measures.

Korine’s interest seems to be in capturing the unrealistic and unconventional. He explores the lives of people who live outside the realm of the average, creating glimpses into the world’s oddness. These narratives are based in the real world, but are somehow unreal. Korine has said: ” Its almost like a subtle science fiction, it’s like the real world, but slightly tweaked, … it’s like maybe a slight manipulation…I never really had an interest in sticking to like, you know, the truth.” (interview by www.filmcatcher.com)

This film is very sucessful in terms of its cinematography, but it lets itself down when it comes to storytelling, only because it feels like there should be more; more character depth, more story. The stories are fanciful and fascinating, the concepts are ingenious, but Mister Lonely just leaves you wanting to know more.

The opening scene, shot in slow motion, shows Michael in full costume, riding a tiny motor bike, with a winged monkey trailing on a string behind him. This scene is visually awesome, but arguably the most memorable scene from the film, contains the gorgeous ethereal footage of a nun descending from the clouds, the wind buffeting her pale blue robes, while riding her bmx. Incongruous imagery, absurdly beautiful, abounds in Mister Lonely.

Korine has said he likes to create his films based on images, things he has either seen, or imagined. The surrealism in Mister Lonely feels a lot like he has taken his ideas straight from his dreams, and put these images onto celluloid. And, much like a dream, you wonder if there is any point trying to attribute meaning to the images running in front of your eyes, or if you should just appreciate the inherent beauty of these strange juxtapositions.

In any case, it is an attractive and frequently mesmerizing experience.

If for nothing else, see it for the nuns. 3/5.

AFI Award Nominations..

Wednesday, November 5th, 2008

As many of you know we are big fans of Australian Film at APPLEBOX so here are the nominees for this years AFI awards. So this weekend why not grab one and cast your own vote. Mine is for The Jammed!

L’Oreal Paris AFI Award for Best Film
The Black Balloon
The Jammed
The Square
Unfinished Sky

AFI Award for Best Direction

The Black Balloon. Elissa Down
The Jammed. Dee McLachlan
The Square. Nash Edgerton
Unfinished Sky. Peter Duncan

Macquarie AFI Award for Best Adapted Screenplay

All My Friends Are Leaving Brisbane. Stephen Vagg
Unfinished Sky. Peter Duncan

AFI Award for Best Cinematography
The Black Balloon. Denson Baker ACS
Death Defying Acts. Haris Zambarloukos BSC
The Tender Hook. Geoffrey Simpson ACS
Unfinished Sky. Robert Humphreys ACS

AFI Award for Best Editing
The Black Balloon
Black Water
The Jammed
Unfinished Sky

AFI Award for Best Sound
The Black Balloon. Ben Osmo & Paul Pirola
Hey Hey It’s Esther Blueburger. Liam Egan, Tony Murtagh, Phil Judd MPSE & Des Kenneally
The Tender Hook. Liam Egan, Tony Murtagh, Phil Judd MPSE & Gary Wilkins
Unfinished Sky. Andrew Plain, Annie Breslin & Will Ward

AFI Award for Best Original Music Score

The Black Balloon. Michael Yezerski
The Square. Franois Tetaz & Ben Lee
The Tender Hook. Chris Abrahams
Unfinished Sky. Antony Partos

AFI Award for Best Production Design
Children of the Silk Road. Steven Jones-Evans
Death Defying Acts. Gemma Jackson
The Tender Hook. Peter Baxter
Unfinished Sky. Laurie Faen

AFI Award for Best Lead Actor
Rhys Wakefield. The Black Balloon
Guy Pearce. Death Defying Acts
David Roberts. The Square
William McInnes. Unfinished Sky

AFI Award for Best Lead Actress
Noni Hazlehurst. Bitter & Twisted
Emma Lung. The Jammed
Veronica Sywak. The Jammed
Monic Hendrickx. Unfinished Sky

AFI Award for Best Documentary
Beyond Our Ken. Luke Walker
Not Quite Hollywood. Craig Griffin & Michael Lynch
The Oasis. Ian Darling
Rare Chicken Rescue. Vickie Gest

AFI Award for Best Editing in a Documentary
Not Quite Hollywood. Jamie Blanks, Sara Edwards & Mark Hartley
The Oasis. Sally Fryer
Rare Chicken Rescue. Scott Walton
The Siege. Stewart Young ASE

TELEVISION NOMINEES

AFI Award for Best Children’s Television Drama
Animalia. Ewan Burnett & Murray Pope. Network Ten
Blue Water High (Series 3). Noel Price & Dennis Kiely. ABC
Double Trouble. Rachel Clements & Terry Jennings. Nine Network - (releasing this next year in Feb)
H2O - Just Add Water (Series 2). Jonathan M. Shiff & Joanna Werner. Network Ten

AFI Award for Best Screenplay in Television
Dogstar (Episode 26) Philip Dalkin. Nine Network - already out, October 2008
East West 101 (Episode 2, Death at the Station) Kris Wyld. SBS
The Hollowmen (Episode 1, Fat Chance) Santo Cilauro, Tom Gleisner & Rob Sitch. ABC
Underbelly (Episode 2, The Sorcerer’s Apprentice) Peter Gawler. Nine Network

AFI Award for Best Guest or Supporting Actor in a Television Drama
Gary Files. Dogstar (Episode 26) Nine Network - already out, October 2008
Taffy Hany. East West 101 (Episode 1, The Enemy Within) SBS
Vince Colosimo. Underbelly (Episode 2, The Sorcerer’s Apprentice) Nine Network
Damian Walshe-Howling. Underbelly (Episode 7, Wise Monkeys) Nine Network

October Newsletter is Out

Tuesday, November 4th, 2008

For those that don’t get our newsletter by email, you can check it out here. Lots of good stuff in there from Park(ing) day through to our Leader Award for 2008 Best New Business!