Launched today, iTunes now sells and rents movies online! Just 2 months ago I bought an ep of Lost on iTunes for the helluv it.

So ‘There Will Be Blood’ for $25. Is a $5 saving worth it over a $30 DVD? No slick, store it on your hard drive, less than DVD quality? The big news is rentals! You can’t rent TWBB but you can rent 27 Dresses for $5.99 for apparently 2 nights. We’re still doing it for $5.50 .. so that’s pretty competitive! Except you need to buy the apple TV for $329 to watch it from your lounge room, and lets not forget we do it for $2 on tuesday or $3.33 if you rent 3 of our latest releases in our 3 for $10 deal :-). But hey - it’s launched and it’s the first online rental service in Australia I’d give a shot. This is really going to test Ezy DVD’s download service, ezydownload.com.au.

As for the offline rental world .. yep it’s clearly another competitor and another downward pressure that all rental stores will feel. Your old school video store is starting to feel a bit creaky me thinks. Barn-like spaces, movies buried somewhere in 50 metres of shelving, no easy search .. there’s gotta be a better way.

Posted August 14th, 2008 under Australian Web, Business and Strategy.
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