VOD or Who Killed The Electric Car?
VOD (Video on Demand) is a marketer’s dream. Why? Because the sense of inevitability about it. It just makes sense doesn’t it? OF COURSE we’ll all be downloading and watching on our TVs. And we’ll be doing it tomorrow.
It’s a great lead in, for eg this article about EzyDownload, EzyDVD’s resurrection of Reeltime.TV begins “With the future of DVD clearly headed for the downloaded dustbin of history.. “. keh? based on what evidence? A flotilla of failed download services that litter almost every continent across the globe?
Unfortunately inevitability does not make a business case. Otherwise we’d all be driving electric cars by now. There are so many points of weakness in the whole VOD delivery path that in fact, big fat broadband pipes are the least of the VOD market’s problems.
The humble DVD will be with us for many, many, many years to come. That’s one thing you CAN bet on.