In the States, Netflix has just launched a streaming set top box (it’s the black one on the left below). It’s got some limitations .. it so far only gives standard def output, stereo sound, and largely back catalogue with few new releases, but it’s killer feature is it’s price point: $100US (which is an unbelievable $104AU at the moment), and the movies streamed are FREE. That is, free if you’re already subscribing to the Netflix mail-order service. This must be costing Netflix a motza.
I like the form factor .. it’s fanless (quiet), small and is wireless. This is the sort of device that will get people giving it a shot. The Apple TV is the other contender, and whilst it’s form factor is typically a generation ahead, it costs twice as much and you still pay to rent movies (but you get a better selection of new releases). As for putting a PC under your TV .. only for the die-hards me thinks.
At this point I don’t think lack of new releases is a problem for Netflix, as close to half our earnings is from back catalogue .. there are so many good movies out there, the knack is to give people an easy way to find them.
So Video Ezy .. think hard and long about your own STB strategy, if you can’t hit the sub $200 price point don’t even bother, and you’ll have bigger fish in the market in the not-too-distant future.