Video Ezy does a Quickflix in Singapore
I don’t know how long they’ve been doing it, but in Singapore Video Ezy have a subscription/mail-order business that sits across their 29 local store operations. Blockbuster does the same in the States as they try and crack Netflix’s stranglehold on the mail-order market. Interesting! I’d love to know how it’s going, although I’d bet my left arm they’ve no intention to introduce it here in Australia. Quickflix and BigpondMovies are just too established, and in any case, I’m not entirely sure of their sustainability.
Quickflix shares are in steady decline (but hey, so is the market), and their ASX released “Progression to Sustainability Milestone” leads with Simon Hodge saying “The time has arrived for Quickflix to move it’s marketing focus and spend away from brand awareness towards low-cost subscriber acquisition by removing all non-essential expenditure”. Hmm .. if I put my Babel Fish in, that sounds like “We’re bleeding and we can’t keep up our marketing budget”. Quickflix need to hit break even soon to prove they’re tracking Netflix (whose success underpins both Telstra’s and Quickflix’s models). By my reckoning Netflix hit breakeven after 4 years, which is where Quickflix is now .. but I’d be surprised if Netflix throttled their spending to get there.
And no, I don’t really have an obsession with Video Ezy and Quickflix 
Just keeping an eye on the market leaders!