Australian retailers losing out on e-tail sales
Inside Retailing reports that Australian retailers are losing out on e-tail sales. It’s mentioned this isn’t an issue of broadband adoption, rather the lack of vision traditional bricks and mortar retailers have in tackling the online space.
Yes! Couldn’t agree more. There’s very few bricks and mortar retailers that mix it in the online space, even though it’s an area of future growth. Think of good ‘ol Video Ezy, with it’s 500 odd stores in Australia .. with a buying group servicing a few million customers, why not go online and add retail to their operation? Why can’t I search the Borders catalogue over the web and work out which store has the book I want (I’m happy to pickup)? Why is it only Domino’s that lets me order a pizza online?
Granted, developing an online strategy isn’t cheap. And whilst I know people that love Coles online, their site is incredibly ugly. So if Coles with their budget can’t create something engaging, what hope do the rest of us have?
Well .. APPLEBOX shows what CAN be done with minimal resources and a compelling vision. So here’s to innovation. Look in the nooks and crannies and it’s to be found. Small is the new Big as Seth would say.