Quickflix have posted their 2007 first quarter results to the ASX. You can download the pdf here. The guts of it are:

• incomings were $1.29 million
• outgoings were $2.23 million
• quarterly loss was $1.34 million

So, 4 years in, and still in the red. They are working hard to get cash flow positive with a $963,000 spend on brand building and marketing (that’s 75% of first quarter revenue). This shows their biggest challenge - getting visibility. How do you get in front of people? For Internet-only companies this is tough. Some have achieved it (think Amazon), but for others it will be a long hard push. With APPLEBOX at least I have people walking past, coming off the train and eating at the Bean Counter. Local retail gives visibility that pure web plays can only dream about - but then Internet plays give distribution that local retail would dearly love :-).

By my count, Quickflix have taken $3m at their IPO + $5m this year. Plus private funding to get Quickflix up initially (lets say $1m), thats $9 million to take the company to a rental community of 21,000. Hmmm… I wonder what sorta community 10 APPLEBOX stores might generate? All online, all primed for a future of digital content delivery. Time will tell.

Susan has finished up at APPLEBOX. It’s now time to sit back and let nature take it’s course. Very soon, Susan and Nick will be proud parents of their own little rugrat, and so the dynasty continues. New life is what keeps the wheels turning, so great stuff and many thanks to Susan from myself and Sarah for helping us get to this point today. I’ll post a cute baby photo as soon as I can get my hands on one!