You call that a re-brand?
A while back, Quickflix announced a partnership with Woolworths and then Harvey Norman. I wrote about it here. I finally had a quick squiz at their on-line efforts. Seems a bit confused to me, there’s bigwmovies.com.au which just redirects to Quickflix (I mean - huh? didn’t I just click on a big W link??) and there’s bigwmovierentals.com.au which does take us to a Big W branded signup page … but click through on any link and you get the quickflix store again.
Dunno - but if I was Big W seems to me I’d want a complete Big W skin with a ‘powered by Quickflix’ logo where appropriate. Although, as previous efforts with The Age and the SMH folded, perhaps Quickfix are once bitten twice shy. Why go to all that effort if it’ll end up going nowhere? I’ll be interested to see how it all pans out. So far, there doesn’t seem to have been any pickup in their traffic: Alexa traffic graph for quickflix.