3 weeks in ..
Ok, it’s now 3 weeks since doors opened. Business is steady and received a nice kick from Thursday’s Age article.
So far:
- 315 people have registered, with 214 activated for renting.
- 1677 movies have been bookmarked
- 47 movies have been requested that aren’t in the system
- Catalogue rentals out-number new release rentals
There’s quite a way to go, but the start looks great. I’m aiming for 2000 renting members by the end of my first full year, which works out to be about 6 signups per day. I’m already ahead of 6/day, and as awareness builds I should improve on that. 2000 by the end of 12 months seems very achievable.
1677 bookmarked movies! That’s fantastic. It shows people *do* have an interest in the back catalogue, and it’s quite amazing that once you start looking, how many great movies are out there that we’ve missed. That’s also shown by my back catalogue out-renting by volume, new releases. This all relates to the retail model of The Long Tail, which I’ll break down in a future post.
The other interesting stat is that I’ve had 47 requests for non-stocked titles. That shows a lot of people have that one movie in the back of their memory that they’ve always wanted to watch. I’m giving them the catalogue to search through and easily discover if I have it. When I don’t, it’s a quick ‘you didn’t have’ at the counter, and I jot the title down and see if I can get it in - and I’m keen to build my catalogue on requests so please, keep ‘em coming!
Updated 9/10 - 2000 members to the end of my first full year (ie after 12 months of operation), not the end of 2007 (ie in 2 months)