Nothing like a marketing line huh? From the Quickflix trial signup link:

“Start your 30-day FREE trial and get unlimited movie rentals in the mail (2 DVDs at-a-time)”

Hmmm. It’s clearly impossible to get unlimited movies over a 30 day trial period. 2 movies watched per day, 2 day turnaround time (lets be generous), that’s 16 deliveries = 32 movies max for the trial. Oh all right, so if I did take up membership from the free trial THEN I could get unlimited movies. But ummm - isn’t that just like I could watch ‘unlimited’ quantities of movies if I rented from Blockbuster, Civic Video, Video Ezy and indeed, APPLEBOX?

And so what was I doing looking at a free trial from Quickflix? Well - I did give it a go! Gotta try out the competition. I’ve actually got plenty of movies myself :-), so I stopped after the month was up!

Posted July 19th, 2007 under Business and Strategy.
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