jobs.com.au
Remember the fan fare last year, when jobs.com.au came online? There was a multi-million dollar media campaign spearheaded by a character called ‘Axel’. At the time I thought ok - I’ll check out the site - I couldn’t even get in because they demanded I sign up. Bugger that - I just want to look - so I didn’t. And it seems a tonne of other people didn’t either, because when I checked this morning, I find they went bust. Surprise surprise!
You can see jobs.com.au in the way back when machine, and heres their tv ad:
What a waste of money. As they say, everything is in the execution, and the jobs.com.au website failed the first basic test - just let people in to have a look. From where I sit, that set them up for failure from day one.