APPLEBOX Green !@#$!
See that green up there? in our site header. Thats RGB HEX #49DD36, which is trying to approximate pantone 802c which is a beautiful vibrant green that Ben picked for us. Which Sarah and I both love, but since find out that pantone 802c is in a gamut range that CMYK printing can’t really cope with. RGB visuals (such as our monitors) get close, but also still don’t quite hit that pantone 802c - which btw I actually didn’t see until today, when the print guy showed me the pantone swatch. Wow - so that’s our colour huh? And we can get it printed on our DL flyers (but with a custom effort to work up from a spot colour), but not quite on the window vinyls, and the sign writer doesn’t like it and the magnets might be a touch out, and the barcode printers will have to buy different ink which will double the cost of the first print run. What joy! And to think I was just dealing with good ‘ol #49DD36.
Zeldman used to talk about making the transition from print to web - well going the other way throws a few curve balls as well!